LZ Architects

The renovation project appeals to an existing 1930-s building within the factory complex located in the heart of Moscow satellite municipality of Lyubertsy.
Ground floor accommodates multi-purpose market, upper floors - shops and offices. The market is assembled from prefabricated retail pavilions (here are Paola Lenti transformable boxes) with the unified style signage and lighting installations.
In respect that the project implies the existing building and particularly its time-touched surfaces as the important personality feature; no exterior or interior surfaces are undergoing any kind of decoration.

Doll House

Loft interiors usually exploit the contrast of old and new. When the new doesn't look radical enough against the background of another equally radical new, it chooses the old as a background, to isolate itself from competitors and to make a louder statement.
The old is indifferent. The old has seen a lot in its lifetime. The old is like a whale with barnacles travelling on it.
There are not so much syntactic contrasts in this space as semantic contrasts. The syntax is simple - the contrasting alien elements (kiosks) do not touch the walls and not claiming to stand here forever.
The semantics is more dramatic: for almost 100 years this building hosted hard, exhausting labour. Labour not by compulsion, but for the sake of an idea. The idea collapsed, crushing many destinies with its rubble and giving way to the joys of consumption.