The renovation
project appeals to an existing 1930-s building within
the factory complex located in the heart of Moscow
satellite municipality of Lyubertsy.
Ground floor accommodates multi-purpose market, upper
floors - shops and offices. The market is assembled from
prefabricated retail pavilions (here are Paola Lenti
transformable boxes) with the unified style signage and
lighting installations.
In respect that the project implies the existing
building and particularly its time-touched surfaces as
the important personality feature; no exterior or
interior surfaces are undergoing any kind of decoration.
Doll House
Inevitably it
is a kind of pop-art environment. Particularly, contradiction between consumer culture with the background structure. The structure which for almost
100 years has housed opposite activities - hard
labour and production. Retail pavilions appeal to the well-known Moscow archetype of the kiosk, which was the symbol of street retail during the first decade of free commercial activity.
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